Tired of Polished Coaches Who Leave You Empty?

Here’s why authenticity builds safety, trust, and real results (and why Photoshop can’t fix what your Nervous System knows).

This quote below explains why the fancy and the photoshopped may initially entrance us, but over time, those coaches leave us as empty as eating a donut when we need real protein.

Our bodies sense the facade of perfection, and our bones recognize the echoing hollowness. When we never see the "real" person, we can never fully relax.

At a cellular level, we don't feel safe enough to unfurl and untangle the issues holding us back.

Our eyes are drawn to sparkle, but our souls require substance.

And substance isn't always found behind artistically lovely images.

Don't confuse the surface with the depth.

Feel into what's below the gleaming, polished face and AI enhancements. Sniff out who holds the needed nourishment rather than grab at fancy packaging designed to dazzle.

From this post by Will Parker Anderson:

“In a teacher’s training I attended, the instructor (Joel Holm) started the session by asking us to list out the qualities of good leaders. He wrote our answers on the board.

He said, “All your answers point to people who are educated, mature, and gifted. But that’s not who Jesus picked. His disciples were uneducated, prideful, and undeveloped.”

Then he dropped this bomb, “Maybe we don’t think about leadership the same way Jesus does, because our standards don’t seem to align with his. Maybe we’ve got it wrong.”

Our ideas of leadership are based on corporate imagery. White and white collar CEOs who have been held out to us as the pinnacle of success we should all be striving for.

One of the biggest challenges I have when helping people with copywriting is their “professional speak.” They want to write from the lofty place with large words and concepts that don’t mean shit.

Or worse, they want to write from the dreamy cosmos and swirling galaxies of a multi-dimensional existence that, generally speaking, we shouldn't be hanging out in when we’re wearing a meat suit.

I’m a professional and a poet, and therefore guilty of both these extremes.

Both are presentations. Both aren’t real in the sense they can’t help me immediately see if you can help me.

Let’s redefine leaders as those who walk their talk. Say what they mean and mean what they say. Avoid acronyms and industry jargon. Who have fully expressive faces with *gasp* flaws. Who don’t talk over my head or firehose me into collapse. Who aren’t so worried about being professional that an F-bomb breaks them out in hives.

I want leaders who have messy desktops, messy buns, messy emotions.

I want leaders who don’t shove out-of-context cleavage in my face (even if it is really stellar).

I want leaders who speak up even at the risk of judgment, conflict, or loss of revenue.

I want leaders who will tell me immediately and plainly if they can help me fix my health, relationships, or moth-filled bank accounts.

Lead by stumbling three steps ahead of us, doing your best, and teaching us what that trailblazing has taught you. Let us see the scars, the stumbles, and the ways you overcame the stones in the road.

Tell us the truth as you know it, not the truth you think fits a paradigm that’s fast falling apart.

XO,
LMW

I've got you right here if you need help with your copy.
And right here, if you’re ready to have the benefits of a published book, without having to write the damn thing yourself.

Photo by Jehyun Sung on Unsplash